Capital One Heritage Month Campaigns

Capital One's Heritage Month campaigns are a celebration of heritage and identity acknowledgements throughout the year, honoring the many diverse backgrounds of the community and workforce.

To commemorate each occasion, I was tasked with developing campaign assets elevating our graphic brand identity and incorporating elements of color, pattern, and photography. Photography featured images of actual employees, and design elements were developed collectively through cultural research for an authentic depiction.

*Fun Fact: The Black History Month digital ad was retweeted by MC Hammer on Twitter :)